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5 Ideas To Supercharge Your SEO

The SEO landscape is ever changing. 2018 seems to be all about user intent, UX and mobile friendliness with a much more diluted approach to some of the old SEO metrics such as keyword density, bulk link building and landing pages made directly for variations of keywords.

As an SEO with over 10 years of experience I have noticed that some changes are announced with many months of warning, whilst some a subtly introduced and only noticed when a drop in rankings and rise in competitor rankings, makes you delve deeper.

Here I highlight some of the changes Google has announced and some of the less noticeable observations I have noticed.

Mobile First

Let’s start with an easy one the mobile first index. With the prominence of mobile searches over desktop searches, it was only a matter of time before Google decided to prioritise sites with a good overall mobile-friendly layout than ones that were difficult to read. For a number of years now Google has been advising that mobile-friendly sites would get a benefit on mobile devices. However, this meant keeping two separate Google indexes, one for desktop and one for mobile. This was always going to be a short-term measure and Google announced that in the beginning of this year, they will start to roll out the mobile first index. This basically means if you have a desktop site and a mobile site, your visibility in Google will be measured on how your site looks in a mobile.

RankBrain

Rank Brain has been labelled the third most important ranking signal by Google themselves, so I am quite surprised not a lot of people are talking about it. RankBrain is all about machine learning, to measure whether the page 1 listings for a search term are the most relevant. Google used to do this by a manual review whereby by an employee would have a manual set of criteria and review page 1 listings to make sure they fulfilled the checklist requirements. As you can imagine this took a considerable amount of time and with the increase in machine learning technology, Google found a way to automate the process. This is now done by using data such as click-through rates from a Google search, the amount of time a user spends reading content (dwell time) and of course bounce rate.

Keyword Cannibalisation

This is on the more obscure updates. According to Neil from digital marketing agency AMA“Keyword cannibalisation happens when two or more pages are optimised for the same keyword and Google is unsure of which page to rank. Before link building became a difficult task this problem didn’t exist.” You would basically throw links at the pages you wanted to rank and Google would see this as the authority page. These days though Google has only the content to go on, and if you have similar keywords across many pages, you could see Google making its own mind about which page to rank and your visibility taking a nose dive. If it doesn’t make sense to have a page, I would always recommend a longer piece of content, then many different pages, trying to rank for similar themes.

Keyword Density

This is one of my own based on the research I carry out daily. It used to be a rule of thumb that keyword density for a keyword should be around 3% of the overall text. Now, keyword density is pretty old hat but I have found even a 2% keyword density can suffer. To get around this I would suggest reading your page like a user would. Are the keywords mentioned in places that make the paragraph sound robotic or repetitive? Is your content the most authoritative in its niche? If not then this just goes back to machine learning and AI. Forget algorithms and concentrate more on user experience.

UX and UI

And this brings us on to the last tip. Concentrate on UX and UI. Google is getting very clever on reading a site like a user would. To see what this means, all you have to do is look at a site in Google’s Search Console using the fetch and render tool, to see the difference. Don’t block any JS/CSS files that might stop menu’s or layout’s loading correctly and don’t place content in div’s or CSS files to artificially place the content higher up in Google eyes than a user would see. Along with page speed, the search engine is pretty much able to tell exactly what a user thinks of your site and whether it belongs high up in a Google search, so make sure you always trying to improve bounce rates, click through’s and dwell time.

Know the importance of web design and development firms

The web design and  development services are becoming more and more popular every day as the concept of online stores is growing in a fast pace. In this situation it will be daunting task to select the right website development company. Read on further to know more about this unique service. Internet technology has no doubt unlocked the endless business opportunities for commercial enterprises from all parts of the globe. Such growing phenomena have also lead to endless battle to survive amidst the stiff competition. There is no longer  we see the larger companies eat the smaller ones but we could see the smarter enterprises alone is capable of beating the competition as these active online stores come with something different in their effort to standout from the crowd and make their prospects to hear about their products or services. Hiring the right and excellent web development services seems to be the secret of these successful enterprises irrespective of their sizes. Being professional most of the excellent website design Singapore firms always offer cost effective services in a more efficiency way for all its clients. More importantly it matches all the specific needs of the clients and offer personalized services to every client through its large and dedicated team located in many places across the globe.

 

 Know the benefits of magento platform

Electronic commerce shortly known as e-commerce offers the most innovative platforms and applications in order to design and develop the website in a most effective way. The magneto platform is considered to be most preferred platform among the rest as this unique platform offers several benefits to the online marketers in comparison with the other platforms. As a USP this unique platform allows the customer to buy anything what they want with only one click. By this method the online stores can able to sell their products or services in the quickest possible way. It is for this special reason most of the online stores in the World Wide Web always hire the excellent website development firms which are too good in working in this unique platform. This is mainly to increase their profits as well as earn a higher level of customer satisfaction. As we live in the age of mobile technology the online marketers need to use an exclusive website that complies with both mobile as well other computer applications. The popular responsive magento website does the trick of compatibility by fitting precisely with all screens of various electronic devices instead of having an exclusive e-store version. travel map
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Start-up ecommerce firms should hire SEOs immediately

People who own e-commerce firms and online shopping companies can easily augment their sales, increase customer base and amplify their profits only when they install latest internet, digital and social marketing tools in their existing websites. These types of branded and reputed e-commerce and online shopping firms should hire some of the executives working here. This firm which excels in internet, digital and social media marketing has highly experienced and knowledgeable SEOs, SEO and SEMs. They will build digital marketing strategies after hearing the exact requirements from the customers. Explore the site and find out their services.

Digital marketing methodologies have changed a lot and latest advancement in this field is link building. SEOs who are experts in this domain will build lots of back links and make the site popular. Executives working here are experts in time management and they will finish-off the given assignments quickly. Online shops, small-size and mid-size firms which are longing for big profits will achieve their goals quickly when they utilize the services of this team. SEO executives will assign the duties properly to his subordinates and extract maximum works from them. Content managers will meticulously supervise and monitor the performance of content writers and upload their works in the revamped websites.

Revamped websites will look gorgeous and wonderful

Firms can stand out in the competition and take their business to the next level only when they converse with the new and old customers through social media networks. SMMs will create informative ads and commercials and make them viral in social media channels. Buyers will watch these spectacular ads and start buying from the remodeled websites. It is imperative to note that denver internet marketing firm will not charge exorbitant prices for their services and charge only reasonable rates. SEOs will check site performance, take printouts, check for viruses and malware and continuously monitor the activities that are taking place in the websites. They will provide regular updates about the development of the projects and errors that are originating from websites.

This company which works round the clock will treat all the customers royally and professionally. Visitors will get interesting info about trending digital marketing strategies when they explore blogs and articles that are stored here. Digital marketing executive working here has years of experience in e-mail marketing. He will craft informative ad campaigns and shoot hundreds of marketing mails to large audience. Companies which are struggling badly for big profits and sales will see positive results when they hire some of professionals working here. Remodeled websites will become crowd puller and attract millions of online visitors. This company is offering best deal and seasonal discounts on the tariff and visitors can grab this offer now.

Know More About The Top Ranking Techniques

SEO has become a business developing medium today in different niches. SEO trends are now available online for developing their business in the online arena. It’s an ideal means to improve the online visibility of websites in search engines. SEO works based on what search engines people use, what they look for, the keywords they use and how search engines work. Although there are several internet marketing strategies, SEO is considered to be an effective tool to increase the website traffic and search engine rankings. Following are revolving as the Top Ranking Tips that can be employed in website marketing.

Keywords Research – Websites be it on any niche require keywords for their optimization. Websites are optimized based on the specific keywords for the corresponding web pages. Choosing keywords forms the key in the process of optimizing a website.

Title Tags and Meta Tags – Title tags and Meta tags are more important for nay website. Title tags and Meta tags are the first ones to be indexed when a web page is crawled by search engines.

Social Networking – Social networking site is the most direct and fastest means to get connected to millions of people online. It’s an efficient approach to publicize your website by developing your network and exposing your business profile.

Blogging – Blogging is a powerful SEO approach to maximize the online exposure of websites and make it familiar among people and search engines. Make use of different blogging tools and set up a blog for your website based on the products and services.

Search engine optimization involves lot of techniques; however, you need to use the ones that are required for marketing your website. Hope this article would have been quite useful to all intent marketing folks and newbie. No matter what niche your website belongs to, you can direct traffic through these techniques provided you follow the tips and make best use of it. You need to explore more and analyze your website position and update your website based on the rankings and competition prevailing in the online market. Develop a SEO plan and execute your plan within the time limits. It’s all about long term quality traffic than quick traffic that matters when you promote your business globally.

 

 

Why Internet marketing is essential for online businesses?

Online business promoters of all kinds should know the importance of Internet marketing in order to promote their websites in the World Wide Web. This article goes into the details of this specialized service. Before starting to discuss about this subject of Internet marketing, it is necessary for the readers to know about some basics about the term SEO and Web Design. In the parlance of Internet marketing these terms are widely used by the experts SEO stands for search Engine Optimization. To put it more simply, SEO can be defined as “an art or science of developing pages and websites in order to get the highest ranking in the searches without compromising on the feel, appearance or the visitor experience.” By achieving this process through a good web design services, a website would increase its visibility and therefore attracts more traffic to the website, which is what every online marketer needs. Hence choosing a good at web development Singapore is not only a mandatory but also essential for the business growth.

 

Demands are growing steadily

 

The term internet marketing seems to be the current buzz word in the area of online marketing today. With the entries of innumerable websites every day, demands for the firms that are good at website design Singapore is ever increasing in the online world. The main duty of these services is to ensure that the websites of their clients get a better search engine ranking. This simply means that when the customers or prospects make a query on any matter that has relevance to the website’s contents, the concerned website should be  made visible among the top results which the search engine pour out while answering the query. The key skills used by the web design experts to make search rankings, is the usage of right keyword in the needed density, off-page optimization, tailoring the site contents and to make it attractive to search engines. Here the firm that is good at website development Singapore can only deliver the best results. Web designers along with the SEO experts   search out the appropriate keywords most often searched by the Internet users and accordingly incorporate these keywords in the web pages that the concerned online marketer wants the people or prospects to see. . Also, these experts give emphasis on off-page optimization or link building , which simply refers to connecting a website to well-known websites in such a way that link from those reputed websites point back to the concerned website.

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